Kenya’s automotive industry is witnessing a major turnaround with the resurgence of Mobius Motors. The country’s pioneering homegrown vehicle manufacturer is making a strong comeback. Known for designing rugged and affordable SUVs, Mobius builds cars suited for Africa’s challenging roads.
The History and Vision of Mobius Motors
Founded in 2011 by British entrepreneur Joel Jackson, Mobius Motors aimed to revolutionize mobility in Africa. The company provided durable, cost-effective vehicles for rough terrains. Models like the Mobius I, II, and III gained recognition for their strength. Despite this success, financial setbacks forced the company into liquidation, raising doubts about its future.
A Strategic Acquisition Fuels Revival
Silver Box, a Middle East-based investment firm, acquired Mobius Motors. This acquisition injected fresh capital into the company. It enabled Mobius to resume operations, reopen its Nairobi service center, and restart vehicle production. The move signals renewed confidence in Mobius Motors’ ability to disrupt the African automobile market.
The company plans to roll out the Mobius III by July 2025. This model will build upon the brand’s reputation for durability and affordability. Additionally, Mobius will introduce a new model before the end of the year, marking a major step in its growth.
Leadership Changes and Strategic Direction
As part of its restructuring, Mobius Motors appointed John Kavila as the new Chief Operating Officer (COO). His expertise in business expansion and innovation will help steer the company toward long-term success. With a strong leadership team, Mobius is positioning itself as a key player in Africa’s automotive landscape.
The Future of Mobius Motors in Kenya
Fresh investment and strategic leadership are driving Mobius Motors’ resurgence. The company aims to reclaim its market position by providing reliable, locally manufactured vehicles. These vehicles cater to both urban and off-road driving needs. By leveraging new technologies and market insights, Mobius will deliver innovative solutions and contribute to Kenya’s industrial growth.
Mobius Motors’ return is a victory for both the company and Kenya’s automotive sector. As the company prepares to launch new models and expand, consumers can expect high-quality, affordable, and resilient vehicles built for African roads.
