Eldoret’s population has grown by over 20,000 in a year, driven by its international airport, railway terminal, and roads.
Uasin Gishu County now has 44,000 registered businesses, with 25,000 active. Micro enterprises, 85% of the total, fuel GDP growth.
- Key Sectors: Agribusiness, retail, transport, construction, manufacturing, financial services, education.
- City Status: Recent elevation highlights agricultural and manufacturing strength, now with a rising service industry.
- Impact: Improves quality of life and attracts investment.
Minet’s Strategic Move to Eldoret
Minet relocated its Eldoret office to a prime commercial hub with modern amenities and key transport access. CEO Sammy Muthui says, “This reflects our commitment to clients’ needs.” The move targets the SME ecosystem.
- New Offerings: Health insurance, corporate risk advisory, employee benefits.
- Flagship Product: Business All-Risk protects against risks.
- Goal: Grow SMEs into corporates.
Supporting Eldoret’s SMEs
Minet will partner with local forums and exhibitions to connect SMEs with opportunities. Muthui adds, “We aim to be lifetime advisors.”
- Community Engagement: Golf tournaments, gala dinners.
- Support: Tailored insurance and advice.
- Outcome: Boosts business confidence.
The launch featured a ceremony with stakeholders and leaders.
