First launched in Australia in 2011, the “Share a Coke” campaign famously swapped the brand’s logo with popular first names—inviting consumers to find their names and share special moments with loved ones. Now, it’s back in Kenya, targeting Gen Z and today’s digital-savvy audience who crave real, authentic engagement.
According to recent research, 72% of Gen Z value meaningful, personal connections. In a world dominated by digital conversations, handing someone a Coke bottle with their name on it is more than a kind gesture—it’s a powerful, human moment.
Digital Connection, Real Emotions
This year’s campaign features the new “Share a Coke Memory Maker”, a digital tool accessible via QR codes on Coke bottles and cans. It allows fans to create personalized videos and memes, turning everyday interactions into fun, shareable memories with friends and family.
A Cross-Border Celebration of Unity
In one of the most exciting rollouts, Coca-Cola is hosting a cross-border virtual event connecting students at JKUAT (Kenya) and MUBS (Uganda). Through a real-time digital portal, students will share stories, make new friends, and celebrate unity—a true embodiment of the campaign’s goal: bringing people together.
Nationwide Engagements
Expect to see activations pop up across malls, colleges, eateries, and public spaces countrywide. Personalized bottles, interactive games, and fun experiences await, ensuring everyone feels seen and celebrated.
Can’t find your name? Don’t worry—Coca-Cola has included fun alternatives like “your mom” or “your dad”, so no one misses out.
Honoring Local Identity
The campaign has stirred fond memories among Kenyans, with many recalling the excitement of seeing their names on Coke bottles. Locals like John Kipchumba from Uasin Gishu hope this year’s edition highlights Kenyan icons like Faith Kipyegon and Eliud Kipchoge, calling it a fitting tribute to their legacy.
Others, like Faith Chebet, shared the personal impact: “When I see my name, I’ll be very happy. I’ll always buy the Coca-Cola brand.”
Inclusivity is front and center, with a call to celebrate indigenous Kenyan names—Ouma, Achieng’, Wafula, Otieno—showcasing Kenya’s rich cultural diversity.
Over the next three months, Coca-Cola invites all Kenyans to share, connect, and celebrate their stories. Whether it’s through a name on a bottle, a smile exchanged, or a memory made, the “Share a Coke” campaign is more than just a drink—it’s a celebration of who we are.
